Education
Master of International Business
Queen’s University, Kingston, ON 2013 – 2014
- Specializing in International Marketing Strategy and Operations Management (CGPA 3.6/4.0)
- Spent 8 months on exchange at FGV Business School, Fundaçao Getulio Vargas, São Paulo, Brazil
Bachelor of Economics
McGill University, Montréal, QC 2008 – 2012
- Specializing in International Trade and Latin American Studies (CGPA 3.5/4.0)
Professional Experience
Spotify
Client Partner, Toronto, ON 2021-Present
- Focus on a consultative brand selling approach to educate and inspire clients to create innovative digital advertising campaigns using Spotify's custom solutions (OMG & IPG)
- Act as Spotify ambassador at client events, communicating Spotify's mission and reinforcing its leadership position in the marketplace
Outfront Media
National Account Executive, Toronto, ON 2019-2021
- Responsible for the growth and management of 20+ accounts
- Plan and develop effective marketing solutions using Outfront's Digital OOH programmatic platform
ShutterStock Custom
Client Partner, Toronto, ON 2019
In partnership with Facebook, launched Mobile Works project in LATAM to optimize clients' assets and improve mobile campaign engagement
Newad
National Account Executive, Toronto, ON 2016-2019
- Demonstrated ownership by planning, executing and managing national marketing campaigns across different verticals
- Successfully generated new revenue streams by creating and fostering relationships with various marketing agencies (Omnicom Group, Group M & Publicis Group)
L'Oréal Canada
Walmart Business Analyst, Toronto, ON 2015-2016
- Analyzed sales performance using Retail Link software to develop impactful commercial recommendations across the L’Oréal CPG portfolio
- Provided strategic sales plans to internal marketing and commercial teams in order to gain market share, based on AC Nielsen data analysis
L'Oréal Canada
Sales Account Manager, Toronto, ON 2014 – 2015
- Key contributions resulted in a 10.6% sales increase in Canada’s third biggest Walmart by volume during a 10 month period
- Demonstrated creativity and generated valuable brand excitement by planning and executing experiential marketing campaign for Ombrelle during the 2015 PANAM games
My AdventureS
A Little "Joga Bonito"
Office Talent Show
Cristo Redentor
Paying a visit to the big man during Carnaval 2014
History in the making
Watching Colombia kill it during the 2014 World Cup!
Still Got It!
Reliving my childhood sessions
Melting in Abu Dhabi
Exploring the unknown
Leaning tower of Pisa
CONTACT
Reach Out!
Email
Linkedin
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